Resume
The Highlights:
I'm originally from a town called Roanoke in Virginia. And yes you are thinking of Roanoke Island, and no that isn't where I'm from, that's in North Carolina.
Went to community college, then Virginia Tech for Creative Writing. Snagged an English degree and promptly got a job delivering sandwiches for Jimmy John's. Eventually got a job at Virginia Tech and realized very quickly that Blacksburg, Virginia wasn't my end game. Applied to VCU's Brandcenter program on a whim and two years later walked away with a Master's degree.
I moved to San Francisco and got a job at ARGONAUT, inc. where I worked for the next 7 years, honing my advertising chops on brands such as Cricket Wireless, MetLife, Nerdwallet, Honey Bunches of Oats, and Jefferson's Bourbon (not to mention dozens of new business pitches). Drove around the country during the pandemic and lived in Austin, New Orleans, Sedona, Brooklyn, Richmond (Virginia), and landed on the East side of Los Angeles. Now I'm working as a freelancer, writing poetry and music, and trying my hand at photography while focusing on joy and collaboration.
The Details:
Work:
Freelance Copywriter + Creative Director
Jan. 2024 –
Present
Main Accounts: Evolving
I am currently spending my professional creative time working with joyful folks who have goals to reach and need a hand reaching them. I'm available for in-house/client-side, agency work, new business, directors' treatments, and everything in between.
Main Accounts: Cricket Wireless | Jefferson's Bourbon
Associate Creative Director
ARGONAUT, inc.
Mar. 2022 –
Jan. 2024
Directed and led creative teams across different brands, including Cricket Wireless and Jefferson's Bourbon. This work included 360 campaigns, as well as an emphasis on TikTok for Cricket Wireless. My tenure on the Cricket account saw me take on a role shepherding the brand's voice and best practices, presenting to partner agencies on full-funnel creative. This role also saw me working on new business pitches across myriad categories including emerging tech, alcohol, fast food, and sports.
Senior Copywriter
ARGONAUT, inc.
Jun. 2020 –
Mar. 2022
Main Accounts: Cricket Wireless | Nerdwallet | Fitbit
As a senior copywriter I concepted full funnel, 360 degree campaigns across brands such as Cricket Wireless, NerdWallet, and Fitbit. I developed TV spots, content for social and digital, as well as directed voice over talent for various projects. As a senior, I honed my writing skills to flex my voice to fit any number of categories, brands, targets, genres, and platforms. This was put to the test when working on many new business pitches across gaming, tech, alcohol, and sports.
Copywriter
ARGONAUT, inc.
Apr. 2018 –
Jun. 2022
Main Accounts: Cricket Wireless | Honey Bunches of Oats | Fitbit | Nerdwallet
As a mid-level copywriter at ARGONAUT I created campaigns and provided support for other creatives and creative directors across brands such as Honey Bunches of Oats, NerdWallet, Shutterfly, Fitbit, and Cricket Wireless. I balanced different brand workloads, campaigns, and new business pitches across categories as diverse as breakfast cereals, fintech, coconut water, wireless, and fast food. I was also a member of the agency bocce team which reigned supreme on the bocce fields of San Francisco.
Junior Copywriter
ARGONAUT, inc.
July. 2017 –
Apr. 2018
Main Accounts: Cricket Wireless | Credit Karma | MetLife
As a junior copywriter at ARGONAUT, my job was simple—inhale everything from creative direction to strategic insights to conversations with editors, brand managers, clients, and post-production partners. I worked on and support projects for brands such as Cricket Wireless, Credit Karma, and MetLife, while working on new business pitches for a diverse set of clients.
Copywriting Intern
Deeplocal
Jun. 2016 –
Aug. 2016
Main Accounts: Netflix | Google Maps
Spent a summer in Pittsburgh making smarty pants fun nonsense with the geniuses at Deeplocal. I helped create content for a Netflix fitness coach that used famous show/movie quotes as motivators, and worked on some copy/content for a Google Maps road trip from Los Angeles to Las Vegas. I was also the star goalkeeper for the Deeplocal indoor soccer team (I have since retired (also I was horrible)).
Creative Manager
Virginia Tech
Jan. 2014 –
July 2015
Main Accounts: The Division of Student Affairs
As the Creative Manager for the Virginia Tech Division of Student Affairs Communications and Marketing Department (say that three times fast), I led a team of designers, writers, and multi-media professionals to create content for the university's non-academic departments (such as Dining, Housing, Rec Sports, etc.).
My responsibilities included managing creative content creation for our social media accounts, creative directing film content for different departments, and university-wide ad campaigns for various departmental needs.
Education:
Master's of Science in Business*
Virginia Commonwealth University: Brandcenter
Graduated: June 2017
Bachelor's of English
*That's higher ed. speak for a degree in advertising / copywriting / pretend / make believe
Virginia Tech
Graduated: June 2011
Associate's of General Studies
Virginia Western Community College
Graduated: August 2009