Get the Gift of Coverage
The team at ARGONAUT came up with a wacky metaphor for selling better 4G LTE coverage during the holidays—wireless coverage is to people as wrapping paper is to presents. Ipso facto; we covered people in wrapping paper.
Here are some social videos and a radio spot that snowballed out of that.*
*(pun shockingly intended)
It's not every day you decided to rewrite the lyrics to one of the most popular Christmas songs in existence not check if its under any sort of copyright before reciting it to client and then get it arranged by Jasper Randell, the choir coordinator on Frozen.