Project:

Rhymes with Delicious

Honey Bunches of Oats rhymes with delicious. Not literally... but metaphorically. That's how delicious it is—when you think of breakfast, you sing Honey Bunches of Oats. In this campaign of rhyming cereal work we explored the lengths people will go to get their hands on a box of Honey Bunches of Oats.

In this campaign we unveiled a new flavor, Frosted Honey Bunches of Oats, which is somehow even sweeter than normal Honey Bunches of Oats.

​

Finally, true to tradition, we were given the opportunity to use some Honey Bunches of Oats factory workers in our work—so we turned them into a pop dance group, naturally.