Project:
Money Possibilities
How do you sell a FinTech app to a target that thinks they already know everything they need to know about money? Open up their eyes to dreamy possibilities and help them reach a new state of mind: Nerdlightement. Such is the power of the NerdWallet app. Because there’s possibility everywhere—especially when you’ve got a team of money nerds slipping into your notifications.
Broadcast
Pre-Roll
Social: Moments of Nerdlightenment
You know those strange thoughts you have on the beach when you’re alone with just your phone and your favorite money app? Yeah, super normal and commonplace. Well there may just be a money possibility somewhere in there, too.
Project:
Money Questions
When you’re looking to find a better credit card, anxiety is the name of the game. Wait, no it isn’t. Envy is the name of the game. Hold on, that’s not right either. When you’re looking for a better credit card, look for a little help from the right people—because credit card anxiety and envy are real.
Oh, and that pleasant, “NERDS!” you hear at the beginning of these spots is a delightful audio mnemonic we created. And yes, it is my voice.
Broadcast + Streaming
Project:
Money Questions OOH Campaign
When Nerdwallet launched their Money Questions campaign, they had never created a look and feel for how their brand should look in the world. Partnering with Zach Charters, we created an illustrated approach to the brand where information and insight literally bursts from the Nerdwallet logo itself. Similarly our headling tactic was to madlib the tagline, "For all your money questions, turn to the nerds" by replacing the word "money" with common (or ridiculous) topics.
The resulting campaign led to headlines that filled the formula: "For all your _______ questions, turn to the nerds."
